About the project:
Golden bird was an Edtech startup I worked with in my 2nd year of college. I was hired as a content writer but seeing my background in digital planning and execution, I was offerer to manage their social media platforms. During my internship at Goldenbird Education, I played a multifaceted role, functioning primarily as a YouTube shorts content strategist.

My responsibilities encompassed:

Content Strategy & Research:
I conducted in-depth research to understand target audience preferences and market trends. This research formed the foundation for developing a comprehensive YouTube content strategy.

YouTube SEO Optimization:
I ensured YouTube video discoverability by implementing best practices for search engine optimization (SEO).

Content Creation & Curation:
Leveraging my copywriting skills, I researched, curated, and created engaging video content aligned with the defined strategy.

Digital Plan & Social Media Management:
I devised an action plan to promote their YouTube channel and their instagram, and managed Goldenbird Education's social media presence to further amplify content reach.