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Hybrique - Internship

Date

April 2023 to October 2023

Project type

Web desgin and development, Search Engine Optimization, Content writing, Client and vendor communications, Pitching, Research and analysis, Digital Strategy, Email Marketing

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About the Internship:
In this internship I learnt a lot of things about how to be creative with marketing with a small budget and the importance of it. Some of my initiatives are mentioned below.

Digital Strategy & Website Development:
Strategic Planning: I meticulously researched the market landscape, analyzed competitors, and developed a watertight digital marketing strategy to propel Hybrique's brand awareness and growth. One of such initatives was to promote Hybrique on Quora organically by placeing it as a field expert in the domain of circuit designing by answering common queries.

Website Design (UI/UX):
Leveraging Figma and Wix, I designed a user-centric and visually appealing website that optimized user experience (UX) and facilitated clear communication of Hybrique's value proposition (UI).

Compelling Copywriting & Design:
I crafted persuasive copywriting and engaging design elements to capture the audience's attention and effectively convey Hybrique's message. This was particularly challenging as Hybrique was a B2B business.

Marketing Execution & Growth:

Email Marketing:
I spearheaded email marketing campaigns to nurture leads and foster brand loyalty.

Social Media Marketing:
I actively engaged target audiences through strategic LinkedIn marketing initiatives.

SEO Optimization:
I implemented search engine optimization (SEO) best practices to increase organic website traffic.

Research and Analysis:
During the product development and testing, I researched and benchmarked the competitors, their strategies, and USPs. I also researched, fish out and reached out to potential clients from various B2B market places.

Presentation Making: I made the pitches Hybrique used to present to new clients.

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